If Superdry and Ikea had a baby, this would be it.
Kenji is poised to shake up the UK’s value market with its strong own-brand offers as it will be launching its first pop up store in Greater Manchester during this coming Christmas trading season.
Kenji’s chief executive told Insider’s Focus the retailer’s own-brand proposition will make it stand out in the UK for its quality, style and pricing.
At the heart of Kenji’s design is the Japanese concept of ‘complex minimalism’, the passion for simplicity achieved through a complexity of thought and design. A simple yet daring design ethos that leads to an effortless and enduring charm.
UK shoppers can look forward to Kenji's signature design-led, high-quality Japanese homewares, and jaw-dropping prices. Kenji is able to keep costs down and pass significant savings onto customers; 90 percent of items are under £5, with many below £3, putting in the same league as companies like Ikea and Primark.
Kenji intends to open five new shops around Manchester but said it was too early to say whether it would expand in the rest of the UK.
The Manchester-based designer’s value chain retailer has teamed with Shopify, the leading online e-commerce platform based in Ottawa, enabling shoppers to buy over 600 of their most popular lines online from Kenji’s official webstore (www.kenji.co.uk).
“The class and simplicity that embodies the Kenji brand aesthetic means that regardless of which item you bring home – we know you’re going to love it.”