KENJI to open 3 new concept stores bucking trend for store closures
The 3,000sq ft flagship store in Manchester Arndale is set to be the second of three new concept stores scheduled to open this month alongside Liverpool One and Meadowhall Sheffield, with the creation of 20 new vacancies in each location.
Their new concept features a complete retail experience through a food hall, mini arcade and in-house KENJI Kafé, combining retail, leisure and hospitality into one concept space, to encourage a seamless brand experience and social media sharing.
The store also facilitates the creation of community-based hubs with retail space for local curated makers to market their products which refreshes every two weeks. The custom designed store features oversized brushed gold ceiling frame which is decorated with the current season’s floral display, reinventing itself at the start of every season.
“KENJI aims to disrupt the way retail is traditionally experienced by curating an immersive retail space, allowing customers to explore not just the products but the story behind it, and bring back the excitement to shopping which was once the defining feature of the high street,” explains KENJI’s Head of Operation, Derek Yong.
The Manchester based retailer aims to open 100 retail stores in the UK by 2025.
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If Superdry and Ikea had a baby, this would be it.
Kenji is poised to shake up the UK’s value market with its strong own-brand offers as it will be launching its first pop up store in Greater Manchester during this coming Christmas trading season.
At the heart of Kenji’s design is the Japanese concept of ‘complex minimalism’, the passion for simplicity achieved through a complexity of thought and design. A simple yet daring design ethos that leads to an effortless and enduring charm.
UK shoppers can look forward to Kenji's signature design-led, high-quality Japanese homewares, and jaw-dropping prices. Kenji 's vertically integrated supply chain and in-house design team allow it to keep the prices low and pass significant savings onto customers; 90 percent of items are under £5, with many below £3, putting in the same league as companies like Ikea and Primark.