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If Superdry and Ikea had a baby, this would be it.

Kenji is poised to shake up the UK’s value market with its strong own-brand offers as it will be launching its first pop up store in Greater Manchester during this coming Christmas trading season.

At the heart of Kenji’s design is the Japanese concept of ‘complex minimalism’, the passion for simplicity achieved through a complexity of thought and design. A simple yet daring design ethos that leads to an effortless and enduring charm.

UK shoppers can look forward to Kenji's signature design-led, high-quality Japanese homewares, and jaw-dropping prices. Kenji is able to keep costs down and pass significant savings onto customers; 90 percent of items are under £5, with many below £3, putting in the same league as companies like Ikea and Primark.

The Manchester-based designer’s value chain retailer has teamed with Shopify, the leading online e-commerce platform based in Ottawa, enabling shoppers to buy over 600 of their most popular lines online from Kenji’s official webstore (www.kenji.co.uk).